Services
Consultancy & Strategy
Building a roadmap to success, including audits, training, and long‑term support to align your content vision with business goals.
Teams & Workflows
We help you build processes and teams that scale. Great businesses are built on high performing teams and reliable workflows - we can help you build them.
Content & Distribution
From finding the perfect format, to ensuring that it finds an audience, we help make sure your content gets seen, loved, shared, and monetised.
We can work on a project basis, or in an ongoing advisory role, providing embedded leadership and expertise on tap. We can help you build the business case for your content plans, and we can help you deliver those plans over time - and have flexible models to fit your needs.
Get in touch
Testimonials
Kevin provided invaluable insights and expertise during his consultancy at The Sun. His knowledge of video, both on and off platform, is exceptional and he has a very practical and solution‑focused approach that meant he was able to deliver specific recommendations that were easy to implement. He is also very easy to get on with and integrated with our team seamlessly.Will Payne, Director of Digital @ The Sun
Kevin is a truly gifted member of the creative industries who can seamlessly switch from the granular details of video production to the wider strategic publishing landscape. Among his superpowers is his ability to network and relate, making him a go‑to when it comes to identifying strategic business partners.James Martin, Exec Director @ BuzzFeed UK & HuffPost Global
During his time at Global, Kevin brought strategic clarity, creativity, and profitability to our video operations. He built, scaled, and led a dynamic, diverse team through significant structural changes across the wider business. Kevin is a senior figure who’s equally comfortable on the front line and in conversations with senior stakeholders. He remains pragmatic under pressure and successfully delivered some of our most ambitious projects, often with limited time and resources. Kevin is committed, solutions-focused, and an effective team leader. He makes complex challenges feel surmountable and is highly skilled at selling and delivering a clear vision.James Hickman, CDPO @ Global Media & Entertainment
Kevin blends visionary creativity with pragmatic strategy. He's a charismatic leader, simplifying complex challenges into actionable plans and driving the best outcomes using his breadth of high‑profile experience.Larry Gale, Executive Producer UK & Europe @ Fortress Entertainment
Kevin joined as interim COO and helped us build out e‑commerce and publishing ventures, scale an international creative team, and automate structured workflows. Having a pro like Kev changes everything - systems, process and ops are 10/10.Julius Dein, Creator (75M+ followers) and Owner @ JD Studios
Back Pocket Creative delivered a sharp, large‑scale analysis of our commercial video content. Their insights were invaluable in shaping our strategy moving forward.Greg Adams, Head of Video @ Hearst
Kev has been an invaluable sounding board as we've shaped our commercial strategy - from refining our pitch decks to opening doors with agencies and brand partners. His ability to quickly refine a business case and help frame it in a way that lands has made a real difference. He's also an all round great guy and goes way beyond the definition of his role to help us out.Sarah Henley, CEO @ NextUp Comedy
Kev is awesome. He’s smart, curious, and versatile - a powerful mix! He has been instrumental in focusing the senior leadership team as we’ve shifted and implemented a new strategy. He can also be hands on, and has provided us with leadership support within the business. Much needed when the founders' weddings / babies overlap!Alex Kempner, CEO @ Objekt
About me
I set up Back Pocket Creative after over 15 years' experience of building and running high performing teams. I have held senior creative and operational roles at agencies, start-ups, and broadcasters - including as Director of Video for Global, where I took the company into the top 10 digital video publishers in the UK.
In my work with clients, I draw upon deep, end-to-end expertise in media, working across content, commercialisation, production and workflows.
I also run the invite-only social (media) meetup, an intimate monthly gathering for senior, interesting people working in media, drawing upon my extended network, and enabling interesting and timely conversations and connections.
Get in touch
You can book a meeting, send me an email, or add me on LinkedIn...