This privacy notice explains what to expect us to do with your personal information.
Back Pocket Creative Ltd operates primarily in London.
Registered office (Brighton): Preston Park House, Plus Accounting, South Road, Brighton, BN1 6SB.
To provide and improve products and services for clients we collect or use:
To operate client or customer accounts we collect or use:
For information updates or marketing purposes we collect or use:
Under UK data-protection law we must have a lawful basis for collecting and using your personal information. Your rights may vary depending on the basis used; details of each right are available on the ICO website.
If you make a request, we will respond without undue delay and within one month.
Provide and improve services – Contract and Legitimate interests
We collect and use limited personal information—such as names, contact details and professional roles—to provide, manage and improve our consultancy and production services. This includes project communication, tailoring proposals and delivering work that meets our clients’ specific needs. The processing is necessary to operate effectively, maintain professional relationships and ensure the relevance and quality of our services. The data used is proportionate, minimally intrusive and always linked to the individual’s professional context. We do not use personal information for unrelated or exploitative purposes, and individuals can request access, correction or deletion of their data at any time. The benefit—clear, efficient collaboration and high-quality outcomes—outweighs the limited risk posed by processing basic professional information.
Operate client accounts – Contract
Information updates or marketing – Legitimate interests
We use limited personal information—typically names, email addresses and professional roles—to share relevant updates about our services, projects or industry insights that may be of interest to existing or potential clients. This processing maintains professional relationships, keeps stakeholders informed and supports business growth through measured, relevant communication. We limit contact to appropriate, infrequent updates and always provide a clear opt-out. We do not send frequent marketing messages and only contact individuals where there is a legitimate interest or prior engagement.
We retain basic professional contact information indefinitely unless you ask us to remove it. This maintains continuity in professional relationships. Other personal information is kept only as long as necessary for its original purpose, and we review the data we hold regularly.
If you have concerns about our use of your personal data, contact us using the details above. If you remain unhappy after raising a complaint with us, you can complain to the ICO:
Information Commissioner’s Office